NIANTIC, INC. AND WARNER BROS. INTERACTIVE ENTERTAINMENT ANNOUNCE PARTNERSHIP FOR HARRY POTTER: WIZARDS UNITE™, AN AUGMENTED REALITY MOBILE GAME INSPIRED BY J.K. ROWLING’S WIZARDING WORLD
Niantic, Inc. and Warner Bros. Interactive Entertainment today announced the development of
will reveal that magic is all around us, and allow players to be a part of Harry Potter's rich world, through Niantic’s AR + real-world mobile game platform and the franchise expertise of WB Games San Francisco’s development and publishing team. By exploring real-world neighborhoods and cities across the globe, players will go on adventures, learn and cast spells, discover mysterious artifacts, and encounter legendary beasts and iconic characters.
is part of Warner Bros. Interactive Entertainment’s Portkey Games, a new games label dedicated to creating video game and mobile experiences inspired by J.K. Rowling’s Wizarding World.
“At Niantic, our goal is to leverage technology to create real world experiences that help people to discover the wonderful, and often magical parts of the world around them,” said John Hanke, founder and CEO of Niantic, Inc. “The beloved Harry Potter stories have captured imaginations worldwide for more than 20 years and soon we’ll turn the fantasy into augmented reality, allowing fans and their friends to become wizards and witches.”
“With this game, we are allowing the passionate, worldwide fan base to experience J.K. Rowling’s deeply powerful and imaginative universe in a new, truly immersive way,” said David Haddad, President, Warner Bros. Interactive Entertainment. “It is wonderful to have Niantic’s remarkable augmented reality expertise as we develop this incredibly rich wizarding world for players to explore in their everyday lives.”
Additional details for will be announced in 2018.
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Niantic, Inc., builds mobile real-world experiences that foster fun, exploration, discovery and social interaction. Originally incubated within Google, Niantic, Inc., spun out in 2015, with investments from Google, The Pokémon Company, and Nintendo. The company’s immersive real-world mobile games Pokémon GO and Ingress are available on the App Store and Google Play. Harry Potter: Wizard’s Unite is Niantic, Inc.’s third game and is being co-developed with Warner Bros. Interactive Entertainment. For more information on Niantic, visit www.nianticlabs.com.
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third party game titles.
Harry Potter continues to be a global phenomenon. Each of the seven books by author J.K. Rowling has broken sales records, with the series to date having sold over 450 million copies worldwide and translated into 80 languages. The Harry Potter films, produced by Warner Bros. Pictures, have grossed more than $7.7 billion to date worldwide at the box office, making Harry Potter the largest-grossing film franchise in history.
Portkey Games, from Warner Bros. Interactive Entertainment, is a games label dedicated to creating gaming experiences inspired by the magic and adventures of J.K. Rowling’s Wizarding World. These new games allow players to explore, discover and be at the center of their very own Wizarding World adventure. , an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label, will use state-of-the-art augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide.